We didn’t see this coming!
By Bill and Melinda Gates, 2019 Annual Letter
How would you describe 2018?
Was it what you expected?
We’d probably say no. From especially devastating natural disasters on the one hand to record numbers of women campaigning for office on the other, 2018 felt to us like a series of surprises. The world looking backward from today is very different from what we pictured a couple years ago looking forward.
A benefit of surprises is that they’re often a prod to action. It can gnaw at people to realize that the realities of the world don’t match their expectations for it. Some surprises help people see that the status quo needs to change. Some surprises underscore that transformation is happening already.
That discovery was one of the most important steps in our journey to philanthropy. We were surprised, then we were outraged, then we were activated.
There have been good surprises, too. When we first started learning about malaria, we thought the world would never make real headway on the disease until someone invented a long-acting vaccine. But thanks to bed nets and other measures, malaria deaths are down 42 percent since 2000.
In this year’s annual letter, we’re highlighting nine more things that have surprised us along this journey. Some worry us. Others inspire us. All of them are prodding us to action. We hope they do the same for you, because that’s how the world gets better.
Twenty-five years ago, we read an article that said hundreds of thousands of kids in poor countries were dying from diarrhea. That surprise helped crystallize our values. We believe in a world where innovation is for everyone—where no child dies from a disease it’s possible to prevent. But what we saw was a world still shaped by inequity.
That discovery was one of the most important steps in our journey to philanthropy. We were surprised, then we were outraged, then we were activated.
There have been good surprises, too. When we first started learning about malaria, we thought the world would never make real headway on the disease until someone invented a long-acting vaccine. But thanks to bed nets and other measures, malaria deaths are down 42 percent since 2000.
In this year’s annual letter, we’re highlighting nine more things that have surprised us along this journey. Some worry us. Others inspire us. All of them are prodding us to action. We hope they do the same for you, because that’s how the world gets better.
Excerpts...
If you’re a woman who has never stepped into a bank, mobile banking offers you a foothold in the formal economy and a chance at financial independence. If you’re expected to do all the cooking, cleaning, and child-rearing, your income potential improves dramatically as you gain opportunities to connect with customers, trainings, and professional organizations—all from your home. If you’re worried about the stigma you’ll encounter when you ask for contraceptives at your local clinic, an e-commerce delivery platform can help you reassert control over your body and your future.
In other words, women are not only using their mobile phones to access services and opportunities. They’re using them to change social norms and challenge the power structures that perpetuate gender inequality.
The catch is that the gender gap in both mobile phone ownership and mobile internet use remains significant. A recent study of ten countries across Africa, Asia, and South America found that—regardless of their age, education, wealth, or location—women are almost 40 percent less likely than men to have used the internet.
There are a lot of reasons why this gap exists. Cost, literacy (both digital and otherwise), and social norms are three of the big ones. In response, mobile phone companies who are eager to tap into this market are creating business strategies that target women customers. In Kenya and Nigeria, gender and development programs are putting new focus on teaching women digital literacy skills. We’ve partnered with an initiative at the Harvard Kennedy School to begin testing solutions to the social norms barrier.
When I think about why it’s so important to get more mobile phones in the hands of women, I think about Nikmah, a woman I met in Indonesia last October. Nikmah told me she’d tried for years to support her three children by selling vegetables, but she never could seem to make ends meet. Her situation became even more untenable after she had to flee an abusive husband.
Today, Nikmah is one of more than a million Indonesians making a living through Go-Jek, a popular mobile platform for rides, food deliveries, and other services. The app connects her to a steady stream of customers and income, and she is paid through a mobile bank account, so she has total control over the money she earns. She can now afford to provide for her children without having to depend on a man who mistreats her. And through her phone, she’s formed a network with other women service providers, who pool their savings to support each other through accidents or health emergencies. Nikmah told me, “Life is like a wheel. Sometimes you’re under, sometimes you’re on top.” For women like her who have spent so much of their lives trapped on the bottom, mobile technology creates new opportunities to fight inequity and lift themselves up. We can help women seize these opportunities by ensuring that inequity doesn’t keep them from having access to technology in the first place.
Nikmah told me, “Life is like a wheel. Sometimes you’re under, sometimes you’re on top.” For women like her who have spent so much of their lives trapped on the bottom, mobile technology creates new opportunities to fight inequity and lift themselves up. We can help women seize these opportunities by ensuring that inequity doesn’t keep them from having access to technology in the first place.
One last surprise (maybe)
We get asked a lot these days whether we're still optimistic about the future. We say: Absolutely. One reason is that we believe in the power of innovation. But an even bigger reason is that we've seen firsthand that for every challenge we've written about in this letter, there are people devoting their ideas, their resources, and even their lives to solving them.
When we're feeling overwhelmed by negative headlines, we remind ourselves that none of us has the right to sit back and expect that the world is going to keep getting better. We have a responsibility to do everything we can to push it in that direction.
In that way, we've found that optimism can be a powerful call to action. And it has a multiplier effect: The more optimists there are working for a better future, the more reasons there are to be optimistic.


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