How Great Leaders Inspire Action

In this TEDx Talk, motivational speaker Simon Sinek lays out his theory that  an individual, a business, or an organization has to start with WHY?, not WHAT? or HOW? to inspire action, Sinek is a British-American author, motivational speaker.  His talk How Great Leaders Inspire Action is listed as the third most popular TED presentation.  Sinek lectures world-wide at events such as The UN Global Compact Leaders Summit.and marketing consultant. He is the author of several books: Start with Why: How Great Leaders Inspire Everyone to Take Action; Leaders Eat Last: Why Some Teams Pull Together and Others Don’t; Together Is Better: A Little Book of Inspiration; Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team; The Infinite Game.